Conquering Global Markets with an Optimal, Customized Strategy for Your Target Country


Every market has different laws and cultures. When developing a business with a core target in a specific country like the United States, China, or Vietnam, filing a design directly with that country’s patent office, known as ‘direct national filing,’ is the most certain and precise way to secure your rights.


Why is direct national filing necessary?
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Targeting Non-Hague Members: To enter important markets that are not part of the Hague international filing system, such as Taiwan, Hong Kong, and some Southeast Asian countries, direct national filing is the only option.
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Customized Strategy for Specific Countries: It is effective when you want to secure strong rights by fully leveraging the legal characteristics of a specific country. For example, the U.S. broadly recognizes the partial design system, while in China, it can be advantageous to file for utility models and designs simultaneously.
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Risk Diversification: It is a stable choice when you want to secure and manage rights in each country independently, without the ‘central attack’ risk of the Madrid or Hague systems.

LEPLUS’s Professional Services
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Top-Tier Global Network: LEPLUS has built strong partnerships with top local legal representatives in major countries worldwide. Through our seamless collaboration with them, we provide a superior filing service that considers the complex laws and cultural specifics of each country.
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Strategy Based on Local Examination Standards and Precedent Analysis: We analyze the latest examination trends and major precedents of each country’s patent office in real-time to prepare localized specifications and drawings that maximize the probability of registration and minimize the chance of rejection.
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One-Stop Communication: Clients can manage all their overseas filing processes in an integrated manner by communicating solely with LEPLUS, without the hassle of dealing directly with local representatives in multiple countries.