Conquering Global Markets with an Optimal, Customized Strategy for Your Target Country


Every market has different laws and cultures. When developing a business with a core target in a specific country like the United States, China, or Vietnam, filing a design directly with that country’s patent office, known as ‘direct national filing,’ is the most certain and precise way to secure your rights.


Why is direct national filing necessary?
Targeting Non-Hague Members: To enter important markets that are not part of the Hague international filing system, such as Taiwan, Hong Kong, and some Southeast Asian countries, direct national filing is the only option.
Customized Strategy for Specific Countries: It is effective when you want to secure strong rights by fully leveraging the legal characteristics of a specific country. For example, the U.S. broadly recognizes the partial design system, while in China, it can be advantageous to file for utility models and designs simultaneously.
Risk Diversification: It is a stable choice when you want to secure and manage rights in each country independently, without the ‘central attack’ risk of the Madrid or Hague systems.

LEPLUS’s Professional Services
Top-Tier Global Network: LEPLUS has built strong partnerships with top local legal representatives in major countries worldwide. Through our seamless collaboration with them, we provide a superior filing service that considers the complex laws and cultural specifics of each country.
Strategy Based on Local Examination Standards and Precedent Analysis: We analyze the latest examination trends and major precedents of each country’s patent office in real-time to prepare localized specifications and drawings that maximize the probability of registration and minimize the chance of rejection.
One-Stop Communication: Clients can manage all their overseas filing processes in an integrated manner by communicating solely with LEPLUS, without the hassle of dealing directly with local representatives in multiple countries.