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Your Brand’s Voice: Grant Exclusive Power to Your Typeface Design
Every message has a ‘voice.’ What kind of voice is your brand using to communicate with customers? Like Hyundai Card’s exclusive font, a custom typeface created for a corporate identity unifies the brand’s voice and is a powerful and sophisticated branding tool for delivering a consistent image to customers.
Why are rights for a custom typeface important? An original typeface is, in itself, a complete creative work and intellectual property. Registering it as a design right is the only way to prevent others from unauthorized use of your exclusive font, which could damage your brand image or be used for commercial gain. Furthermore, a well-made font can become an asset that generates new revenue through licensing.
LEPLUS’s Professional Services
• Meeting the Special Requirements for Typeface Design: Applying for a typeface design is a demanding process that requires proving not only the originality of each designated character but also the unity of the entire font family. LEPLUS possesses the know-how to prepare application documents and drawings that perfectly meet these special requirements.
• Strategy to Avoid Similarity with System Fonts: We clearly argue the subtle points of differentiation from the numerous default fonts embedded in existing OSs with clear legal logic, preemptively blocking potential rejections based on the grounds of ‘ease of creation’.
• Comprehensive Brand Identity Protection: We secure a ‘design right’ for the typeface itself while simultaneously pursuing a three-dimensional strategy of registering the brand logo or slogan expressed in that font as a ‘trademark’. This provides airtight protection for both the voice and face of the brand.
