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Repetitive Beauty Becomes an Inimitable Brand Symbol
A unique pattern on a fabric or a beautiful ornament adorning a package breathes life and special value into a product. Like the Burberry check, a well-made pattern can become a symbol of its brand, sometimes moving consumers’ hearts more powerfully than a logo.
Your Signature Pattern: Why Does It Need Legal Protection? An original pattern is the most easily and frequently infringed design asset in various industries like fashion, textiles, packaging, and interior design. Protecting your unique pattern with a design right is an essential measure to safeguard your brand identity and prevent the flood of indiscriminate ‘copycat’ products that disrupt the market order.
LEPLUS’s Professional Services
• Rights Design Considering Repetition and Continuity: For items where a pattern is repeated continuously, the scope of rights can vary greatly depending on the definition of the ‘unit pattern’ and its ‘repetition’. LEPLUS considers both the continuity and scalability of the pattern to design the broadest possible scope of protection that can counter any variation.
• Securing Rights that Encompass Texture: We effectively express the unique texture of a fabric or the grain of leather, which are characteristic features of the design, through drawings and detailed descriptions. This secures a profound right that protects not just the form but also the ‘feeling’.
• Responding to Fast Industry Cycles: Considering the fast trend cycles in the fashion and textile industries, we provide support through a swift application process to secure an exclusive market position before the design’s value diminishes.
